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A growing number of writers are embracing self-publishing platforms to bypass traditional gatekeepers and speed up the book publishing process. Best-selling authors who famously self-published before landing big book deals and film adaptations include Amanda Brown, who wrote "Legally Blonde," and Andy Weir, who wrote "The Martian." Colleen Hoover, the East Texas author of the blockbuster "It Ends with Us," also self-published her first book, "Slammed," in 2012. She increased her audience by giving away free books and by posting regularly on social media.

Even those self-published writers who don't reach traditional literary heights have profited in the world of self-publishing. The Alliance of Independent Authors published a survey in 2023 reporting that self-published authors earned a median income of $12,749 -- more than double that of traditionally published authors. They also made up more than 50% of Kindle's Top 400 books of 2023, the survey found.

Most writers learn quickly that finding a publisher is often harder than writing the book itself. Books are meant to be read, but the steps involved with finding an agent and publisher can waste valuable time and resources. As a result, many writers self-publish. The comprehensive book and writers' blog "WhatWeReading" lists several self-publishing platforms. We've listed a few resources here for e-books. Visit whatwereading.com for more information on self-publishing print books.

== Amazon Kindle Direct Publishing, also known as KDP ==

* Highest market share and sales in the self-publishing industry.

* Writers earn royalties of between 35% and 70% depending on the price of the book.

* It's important to note there's another option called KDP Select, which is different from KDP. KDP Select users get certain marketing perks than can help sell their books. In exchange, they can't publish their work with any other self-publishing company.

== Apple Books ==

* Writers earn royalties of 70% on all e-books.

* Second-biggest player in the industry after Amazon's KDP.

* No upfront fees for authors once they have an iTunes account.

== Barnes & Noble Press, also known as B&N ==

* Writers earn 70% on e-books above 99 cents.

* B&N is considered one of the easiest platforms to use.

* Completely free to use, and it does not require exclusivity.

Other platforms includ Kobo Writing Life, Draft2Digital, StreetLib, IngramSpark and PublishDrive, some of which have different pricing models and royalty distributions. Each of these platforms generally offers distribution to all the major e-book retailers, so it's important to research all options.
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