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People with an "Influencing Paradigm" mindset perceive marketing to be "leading' and "salesy." They come from the paradigm that by marketing you are proactively influencing someone in their decisions.(read
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Have you ever noticed how some businesses seem to do extremely well, and go from strength to strength, whilst the majority just seem to muddle along?(read
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Every day you are surrounded by displays. There are so many types of displays, some that may not even come to mind when you think of the word "display." While strolling through the mall you are bombarded by window displays of the latest fashions, accessor(read
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